A loyalty scheme allows you to give back to your customers. You can encourage customers to do positive actions, that will result in customers getting points and eventually gaining rewards. As such, customers feel a positive connection with your business, meaning they are likely to spend more and recommend you to friends.
Horizon gives you control over how your loyalty scheme works, from creating loyalty behaviours (the actions they need to do to earn rewards), to configuring the currency to point conversion. You can even control how loyalty cards are processed for customers.
To carry on learning about Loyalty, head over to the Loyalty Management area.
To learn more about Offers, head over to the Offer management area.