Content - An overview

There are two sections in the Content area: Messages and Publications. This is where you’ll create the content for your campaigns.

Messages

Here you will design your message, from the subject line to the message layout. To make it easier, you can drag and drop custom blocks (such as your logo or 3 columns) into your message.

You can create different content for each channel too, depending on what you have access to (Email, SMS, voice and so on).

To learn more about Messages, head over to the Content area.

Publications

Need to collect more data? Whether it's a contact form for your website, a post-purchase feedback survey or a landing page for a campaign, you can build it here. You can also create IVR (automated telephone) content, RSS or even tweets.

You can find more information about Publications, in the Content area.

Or if you’re looking at editing your subscriber pages, check out:

• Setting up subscriber actions
• How to create a subscriber widget

Onto the next step

If you want to continue learning more about the basics of Horizon, check out below:

• Campaigns - An overview
• Personas and Lifecycle Stages - An overview

For Loyalty customers, check out:

• Loyalty and offers - An overview