In order to qualify for tiered rewards, a loyalty member needs to earn points. Horizon can monitor a number of different member behaviours that can earn points. 

Loyalty behaviours

There are various loyalty behaviours you can set up. If you cannot find the behaviour you are looking for, you can setup custom behaviours. 

The current options are:

1. They enrol into the loyalty scheme.
2. They refer a friend who then enrols and makes a purchase.
3. They use social media to share content within the Loyalty Portal.
4. They connect a social media account to their loyalty profile.
5. They enrich their loyalty profile with data from their social network.
6. Their social media friend enrols as a result of the content they shared.
7. Their social media friend makes a purchase after enrolling as a social media referral (as above).
8. Their shared social media content is liked.
9. They have a birthday.
10. It’s their membership anniversary.
11. They complete their loyalty profile.
12. They make a purchase online or in-store.

The following table shows the options available when setting up ‘point earning’ behaviour rules:

Behaviour	Attributes that can be set
Enrol into the loyalty scheme	No. of points to award for enrolment The opening points-balance for a new account The minimum points-balance an account can reach Whether points should expire If points should expire: The period, in days, that this should happen after their last recorded activity  The points can be expired if they haven't earned for points in the length of the expiry period Or, if they have neither earned or burnt points for the length of the expiry period What message is displayed in the transaction activity description
Referred friend enrols and purchases	No. of points to reward to the friend when they enrol and make a purchase No. of points to reward to the loyalty member who referred them
Social Share	No. of points to award for social sharing if there is no Customer Relationship Score for Influence No. of points to award if 1 star for Influence No. of points to award if 2 star for Influence No. of points to award if 3 star for Influence No. of points to award if 4 star for Influence Cap amount of points a loyalty member can earn from social sharing each month
Social Connect	No. of points to award for connecting Facebook account No. of points to award for connecting Instagram account No. of points to award for connecting Pinterest account No. of points to award for connecting Twitter account
Enrich Profile	No. of points to award for adding data from their Facebook account No. of points to award for adding data from their Twitter account
Social referral enrollment	No. of points to award for social referral via Facebook No. of points to award for social referral via Twitter
Social friend purchase	No. of points to award when a social referral makes a purchase Whether the points should only be awarded on the first purchase
Shared content liked	Number of times content should be liked before awarding points, within the first 24 hours of being shared No. of points to award for content being liked
Birthday	Whether to award a fixed number of points when they make a purchase on their birthday (and if so how many) Whether to award double points when they make a purchase on their birthday Whether to award triple points when they make a purchase on their birthday
Membership anniversary	Whether to award a fixed number of points when they make a purchase on their anniversary (and if so how many) Whether to award double points when they make a purchase on their anniversary Whether to award triple points when they make a purchase on their anniversary
Completion of their loyalty profile	How many points to award when they first complete their loyalty profile How many points to deduct if they remove any piece of information from their loyalty profile
Make a purchase	Ability to differentiate the amount of points offered for an in-store purchase as opposed to an online purchase, and if so whether to: Double points on in-store purchase or Double points on online purchase Ability to create and manage promotions

To see loyalty behaviours in action, watch this video: